Be attractive. Dress your brand for success.

Second in a series, THE 5 LAWS OF GRAVITY FOR A MORE SUCCESSFUL BRAND.

When you’re creating or recreating your website, smart design is more than decoration. Smart design makes even the hottest brands more attractive and sometimes the key is in keeping it simple. According to econsultancy, 40% of people will abandon a website if it takes longer than 3 seconds to load.

That can translate to other areas of your brand. Margin Media reports 48% of users as saying  that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (stats pulled from the awesome Hubspot)

Color is key in web design as it is in other areas of marketing, maybe second in importance only to color in packaging. For your website, color can affect positive or negative growth pretty dramatically. Here’s a clear and cool little infographic on color from instantshift:

It’s important to be aware of trends in consumer reactions. Smart design + strategy is the recipe that helps your brand exert all kinds of gravitational attractiveness. Be the Ryan Gosling of branding and don’t be afraid to channel your inner heartthrob.

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